Market share Dashboard Introduction This case study shows deep dive analytics and insights from the healthcare industry, using IMS data. A big pharmaceutical company wants to analyze the data volume and generate measurable economic value from it. Use case The … Read More

Sales Analysis Introduction This application contains sales data for a mid-sized retail company, that can be optimized for sales managers and individual reps. It is based on the sales database, and includes a high-level dashboard, product, region, and customer focused … Read More

Proactively address rundown time source and hence costs “ Malfunctions and equipment failure lead to downtime. Downtime leads to loss. We need a functional early warning system to address this .” Clients’ pain-point Client need Our Client needs enhanced attitude … Read More

Understand customer purchase behavior and take dedicated actions “ Common sense tells us which products go well together but we do not have a structured set of rules to enhance our marketing efforts with .” Clients’ request Client need Our … Read More

Spend your advertising budget in the channels with highest sales contribution “We have the budget and we know that our spending makes a difference… but which are the most effective advertising channels to spend our dollar to and stay further … Read More