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Pharmacy Market Research

Market share Dashboard Introduction This case study shows deep dive analytics and insights from the healthcare industry, using IMS data. A big pharmaceutical company wants to analyze the data volume and generate measurable economic value from it. Use case The … Read More

Retail Sales Dashboard

Sales Analysis Introduction This application contains sales data for a mid-sized retail company, that can be optimized for sales managers and individual reps. It is based on the sales database, and includes a high-level dashboard, product, region, and customer focused … Read More

Predictive Maintenance

Proactively address rundown time source and hence costs “ Malfunctions and equipment failure lead to downtime. Downtime leads to loss. We need a functional early warning system to address this .” Clients’ pain-point Client need Our Client needs enhanced attitude … Read More

Market Basket Analysis

Understand customer purchase behavior and take dedicated actions “ Common sense tells us which products go well together but we do not have a structured set of rules to enhance our marketing efforts with .” Clients’ request Client need Our … Read More

Advertising Budget Optimizaiton Tool

Spend your advertising budget in the channels with highest sales contribution “We have the budget and we know that our spending makes a difference… but which are the most effective advertising channels to spend our dollar to and stay further … Read More

Churn prediction

Proactive targeted campaign for retention and loyalty “Our clients are only using our product short-term. We have a credit-line and want to increase the utilization period.” Client’s CEO Client need Our client – a credit card issuer operating in the … Read More

Client profiling

Group customers alike and boost CRM efforts “Our customers evolve. We need to have a solution that addresses that in a timely manner.” Partner in our Client’s company Client need A growth strategy experts company experiences that their customers base … Read More

Promotional effectiveness

Structured knowledge of what drives sales volume “We are spending big money on promotional activities but who knows what the result is and whether we should continue doing this. Especially in this competitive environment. “ The Client Client need Our … Read More

Application PD Scoring

Automate and manage credit risk applications decision “Our past experience is one to learn from – we distributed a lot of money where at points most of them were not collectable at all. The line between profit and loss is … Read More

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